Get the Google Analytics client ID into the dataLayer without having to dramatically change your existing Google Analytics implementation. Use this for GA-CRM integrations.
We’re only days away now from Google Marketing Live, where we’ll find out about the year ahead of feature changes in Google’s Advertising platforms. The big bomb has already been dropped, with Google announcing it will be changing the name Read more…
Roll out web analytics at scale pt. 5 – Checking whether Google Tag Manager is installed automatically
Programatically check whether your Google Tag Manager containers have been installed by your customers with Google Apps Script. Get automatically notified by email when the container is installed, or there is an error with the website.
Distribute your Google Tag Manager containers at scale to your customers using Google Apps Script’s email service.
Use vanity URLs, redirects and UTM tags to simplify your TV and radio attribution strategy.
Create pre-configured Google Analytics properties programmatically using Google Apps Script.