Get the Google Analytics client ID into the dataLayer without having to dramatically change your existing Google Analytics implementation. Use this for GA-CRM integrations.
Roll out web analytics at scale pt. 5 – Checking whether Google Tag Manager is installed automatically
Programatically check whether your Google Tag Manager containers have been installed by your customers with Google Apps Script. Get automatically notified by email when the container is installed, or there is an error with the website.
Distribute your Google Tag Manager containers at scale to your customers using Google Apps Script’s email service.
Handle more complicated scenarios in Google Tag Manager container creation using Google Apps Script.
Create pre-configured Google Tag Manager containers automatically using Google Apps Script.