Leadtosale
Login Start free trial

GA4 & Google Ads

  • Send lead, qualified, and sale events to Google Analytics 4 via Measurement Protocol.
  • Link GA4 to Google Ads for conversion tracking and automated bidding.

GA4 Configuration

  • Navigate to Container settings > Integrations.
  • Enter your “Google Analytics 4 Measurement ID” (format: G-XXXXXXXXXX).
  • Enter your “GA4 Measurement Secret” (generated in GA4 Admin > Data Streams > Measurement Protocol API Secrets).
  • Click “Save”.
  • GA4 and Meta settings in container settings
  • Step 1 in generating your Measurement Protocol API Secret
  • Step 2 in generating your Measurement Protocol API Secret
  • Step 3 in generating your Measurement Protocol API Secret

Events sent to GA4

  • call_lead - When a call lead is captured.
  • form_lead - When a form lead is captured.
  • custom_lead - When a custom lead is captured.
  • qualify_lead - When a lead is marked as qualified.
  • purchase - When a lead is marked as a sale (with value).
  • email_link_click - When an email link is clicked.
  • phone_link_click - When a phone link is clicked.

Lead events are sent if “Send a new lead event to GA4” is ticked on the tracker, and the lead can be matched to a web visit (see per-tracker settings).

Email link clicks, phone link clicks and email clipboard copies are sent if they’re ticked under Container settings > Integrations > Auto event tracking. Tick “Install tracking codes and track pageviews” to have the container snippet install GA4 for you.

Turning on auto event tracking.

Event parameters

All events include:

  • UTM parameters (prefixed with lts_)
  • Client ID for user attribution

Purchase events include:

  • Transaction ID (unique per lead)
  • A placeholder item.
  • The value of the purchase as revenue.
  • The currency code from your account country.
  • Link your GA4 property to Google Ads in GA4 Admin > Product Linking > Google Ads.
  • Enable auto-tagging in your Google Ads account for full attribution.
  • Import GA4 events as conversions in Google Ads > Goals > New Conversion Action > Conversions on a Website > Enter your URL > Select Google Analytics (link if not linked yet) > Select your key events.
  • Importing GA4 key events as goals in Google Ads

Per-tracker settings

  • Each tracker can individually enable/disable GA4 sending.
  • Tick “Send a new lead event to GA4 on each call” (call trackers) or “Send a new lead event to GA4 on each submission” (form and custom trackers) in the tracker’s Integrations section.
  • Send new leads to GA4 in your tracker settings

Testing

  • Generate a test lead and check GA4 Real-Time reports.
  • Events should appear within seconds.
  • Verify events appear in GA4 > Reports > Realtime.

Troubleshooting

  • Verify Measurement ID format (starts with G-).
  • Ensure API secret is correctly copied (no extra spaces).
  • Check that client ID is being captured (required for attribution).
  • Review GA4 realtime reports.
Send lead, qualified, and sale events to Google Analytics 4 via Measurement Protocol. Link GA4 to Google Ads for conversion tracking and automated bidding. GA4 Configuration Navigate to Container settings > Integrations. Enter your “Google Analytics 4 Measurement ID” (format: G-XXXXXXXXXX). Enter your “GA4 Measurement Secret” (generated in GA4 Admin > Data Streams > Measurement Protocol API Secrets). Click “Save”. Events sent to GA4 call_lead - When a call lead is captured. form_lead - When a form lead is captured. custom_lead - When a custom lead is captured. qualify_lead - When a lead is marked as qualified. purchase - When a lead is marked as a sale (with value). email_link_click - When an email link is clicked. phone_link_click - When a phone link is clicked. Lead events are sent if “Send a new lead event to GA4” is ticked on the tracker, and the lead can be matched to a web visit (see per-tracker settings). Email link clicks, phone link clicks and email clipboard copies are sent if they’re ticked under Container settings > Integrations > Auto event tracking. Tick “Install tracking codes and track pageviews” to have the container snippet install GA4 for you. Event parameters All events include: UTM parameters (prefixed with lts_) Client ID for user attribution Purchase events include: Transaction ID (unique per lead) A placeholder item. The value of the purchase as revenue. The currency code from your account country. Google Ads linking Link your GA4 property to Google Ads in GA4 Admin > Product Linking > Google Ads. Enable auto-tagging in your Google Ads account for full attribution. Import GA4 events as conversions in Google Ads > Goals > New Conversion Action > Conversions on a Website > Enter your URL > Select Google Analytics (link if not linked yet) > Select your key events. Per-tracker settings Each tracker can individually enable/disable GA4 sending. Tick “Send a new lead event to GA4 on each call” (call trackers) or “Send a new lead event to GA4 on each submission” (form and custom trackers) in the tracker’s Integrations section. Testing Generate a test lead and check GA4 Real-Time reports. Events should appear within seconds. Verify events appear in GA4 > Reports > Realtime. Troubleshooting Verify Measurement ID format (starts with G-). Ensure API secret is correctly copied (no extra spaces). Check that client ID is being captured (required for attribution). Review GA4 realtime reports.