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Meta Pixel

  • The Meta Pixel integration uses Facebook’s Conversions API (CAPI) for server-side tracking.
  • Sends lead, qualified lead, and sale events directly from Leadtosale to Facebook.

Configuration

  • Navigate to Container settings > Integrations.
  • Enter your “Meta Pixel ID”.
  • Enter your “Meta Conversions API Access Token” (generated in Facebook Events Manager - instructions below).
  • Click “Save”.
  • GA4 and Meta settings in container settings

Getting your credentials

Pixel ID:

  • Found in Facebook Events Manager under your pixel settings.
  • Format: A numeric string (e.g., 123456789012345).

Conversions API Access Token:

  • Generate in Facebook Events Manager > Datasets > Select your Pixel > Settings > Conversions API > Set up a direct integration > Generate Access Token

  • Generate your conversions API access token

Events sent to Facebook

  • Lead - Sent when a new lead is captured.
  • QualifiedLead - Sent when a lead is marked as qualified.
  • Purchase - Sent when a lead is marked as a sale with value.

Data sent

  • Email address for form and custom leads (SHA-256 hashed)
  • Phone number for call leads (SHA-256 hashed)
  • City and country
  • Facebook click/browser IDs (fbc, fbp)
  • IP address and user agent
  • Events sent to Facebook using CAPI

Per-tracker settings

  • Each tracker (call, form, custom) can individually enable/disable Facebook sending for sending leads.
  • Tick “Send new leads to Meta Conversions API” in the tracker’s Integrations section.
  • Call trackers also have a “Minimum call duration for lead events” setting, so short calls (e.g. hang-ups) aren’t sent as leads.
  • You cannot turn off QualifiedLead or Purchase events for processed leads.
  • Send new leads to Meta Conversions API in your tracker settings

Testing

  • Generate a test lead and check Facebook Events Manager for the event.
  • Events typically appear within a few minutes, although can sometimes take 24 hours.
  • Verify event matching quality in Facebook’s diagnostics tools.

Troubleshooting

  • Verify your Pixel ID is correct.
  • Ensure your access token hasn’t expired.
  • Check that the tracker has “Send new leads to Meta Conversions API” enabled.
  • Review Facebook Events Manager > Diagnostics for event delivery issues.
  • Make sure api.leadto.sale is not a blocked domain.
The Meta Pixel integration uses Facebook’s Conversions API (CAPI) for server-side tracking. Sends lead, qualified lead, and sale events directly from Leadtosale to Facebook. Configuration Navigate to Container settings > Integrations. Enter your “Meta Pixel ID”. Enter your “Meta Conversions API Access Token” (generated in Facebook Events Manager - instructions below). Click “Save”. Getting your credentials Pixel ID: Found in Facebook Events Manager under your pixel settings. Format: A numeric string (e.g., 123456789012345). Conversions API Access Token: Generate in Facebook Events Manager > Datasets > Select your Pixel > Settings > Conversions API > Set up a direct integration > Generate Access Token Events sent to Facebook Lead - Sent when a new lead is captured. QualifiedLead - Sent when a lead is marked as qualified. Purchase - Sent when a lead is marked as a sale with value. Data sent Email address for form and custom leads (SHA-256 hashed) Phone number for call leads (SHA-256 hashed) City and country Facebook click/browser IDs (fbc, fbp) IP address and user agent Per-tracker settings Each tracker (call, form, custom) can individually enable/disable Facebook sending for sending leads. Tick “Send new leads to Meta Conversions API” in the tracker’s Integrations section. Call trackers also have a “Minimum call duration for lead events” setting, so short calls (e.g. hang-ups) aren’t sent as leads. You cannot turn off QualifiedLead or Purchase events for processed leads. Testing Generate a test lead and check Facebook Events Manager for the event. Events typically appear within a few minutes, although can sometimes take 24 hours. Verify event matching quality in Facebook’s diagnostics tools. Troubleshooting Verify your Pixel ID is correct. Ensure your access token hasn’t expired. Check that the tracker has “Send new leads to Meta Conversions API” enabled. Review Facebook Events Manager > Diagnostics for event delivery issues. Make sure api.leadto.sale is not a blocked domain.