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Form trackers

  • Form trackers automatically detect and capture form submissions from your website.
  • All form data is captured including hidden fields, along with attribution data (UTM parameters, cookies, referrer).
  • Works with most form types including contact forms, lead capture forms, and custom forms.

Creating a form tracker

  • Navigate to the ‘Trackers’ section of your container using the top menu.
  • Click “Create” on the Form Tracker card.
  • Create a new form tracker

Basic settings

Tracker name - A name to identify this tracker. Used to segment leads.

Status - Active or disabled. Disabled trackers stop capturing submissions.

Form selector - CSS selector to target specific forms. Leave blank to track all forms on the page.

  • Example: #contact-form for a form with id “contact-form”.
  • Example: .lead-form for forms with class “lead-form”.

Notify users on submission - Send email notifications to selected users when new leads arrive.

Form tracker basic settings

Integrations

  • Google Analytics 4 - Send a new lead event to GA4 on each submission. See GA4 & Google Ads.
  • Meta (Facebook) - Send new leads to the Meta Conversions API. See Meta Pixel.

Validation

Require email address - Submissions without an email address are treated as invalid leads.

Honeypot spam protection - Adds a hidden field to your tracked forms. Bots that fill it in are flagged as invalid leads, and invalid leads are deleted after 7 days. The hidden field is also included when the form posts to your own server, so turn this off if your form handler rejects unexpected fields.

Form trackers can detect successful submissions in three ways:

Leave them blank - Will track all form submit events regardless of whether a thank you page or submit success message is shown. This is the default.

Thank you URL - Only track the lead when the page URL changes to contain a specific path.

  • Example: /thank-you or /contact/success

CSS selector - Only track the lead when a specific element becomes visible on the page.

  • Example: .success-message or #form-success
Form tracker validation settings

Data captured

  • All form field values (including hidden fields)
  • Email and phone extraction
  • Google Analytics cookies (GA and GA4)
  • Facebook tracking cookies (fbc, fbp)
  • UTM parameters (source, medium, campaign, term, content)
  • Google Click IDs (gclid, dclid)
  • Referrer URL
  • Device and browser information
  • IP address and geolocation

Testing

  • Use “Test tracking” in Container settings > Basic details to open your website with your container loaded, or submit a test form on your live site.
  • Verify the lead appears in your dashboard and all expected fields are captured.
  • Check that attribution data is correctly captured.
Form trackers automatically detect and capture form submissions from your website. All form data is captured including hidden fields, along with attribution data (UTM parameters, cookies, referrer). Works with most form types including contact forms, lead capture forms, and custom forms. Creating a form tracker Navigate to the ‘Trackers’ section of your container using the top menu. Click “Create” on the Form Tracker card. Basic settings Tracker name - A name to identify this tracker. Used to segment leads. Status - Active or disabled. Disabled trackers stop capturing submissions. Form selector - CSS selector to target specific forms. Leave blank to track all forms on the page. Example: #contact-form for a form with id “contact-form”. Example: .lead-form for forms with class “lead-form”. Notify users on submission - Send email notifications to selected users when new leads arrive. Integrations Google Analytics 4 - Send a new lead event to GA4 on each submission. See GA4 & Google Ads. Meta (Facebook) - Send new leads to the Meta Conversions API. See Meta Pixel. Validation Require email address - Submissions without an email address are treated as invalid leads. Honeypot spam protection - Adds a hidden field to your tracked forms. Bots that fill it in are flagged as invalid leads, and invalid leads are deleted after 7 days. The hidden field is also included when the form posts to your own server, so turn this off if your form handler rejects unexpected fields. Form trackers can detect successful submissions in three ways: Leave them blank - Will track all form submit events regardless of whether a thank you page or submit success message is shown. This is the default. Thank you URL - Only track the lead when the page URL changes to contain a specific path. Example: /thank-you or /contact/success CSS selector - Only track the lead when a specific element becomes visible on the page. Example: .success-message or #form-success Data captured All form field values (including hidden fields) Email and phone extraction Google Analytics cookies (GA and GA4) Facebook tracking cookies (fbc, fbp) UTM parameters (source, medium, campaign, term, content) Google Click IDs (gclid, dclid) Referrer URL Device and browser information IP address and geolocation Testing Use “Test tracking” in Container settings > Basic details to open your website with your container loaded, or submit a test form on your live site. Verify the lead appears in your dashboard and all expected fields are captured. Check that attribution data is correctly captured.