We've released our first native CRM integration - HubSpot. Now you can optimise your lead generation towards closed-won deals in HubSpot simply by authenticating your account.
Often, marketers only have visibility of a lead before it is qualified by sales. This is particularly prevalent in agency-client relationships, where an agency will solely be responsible for generation leads, but not have visibility over the quality of leads they are generating.
All they see is a number in Google Analytics, or some other tool, which represents calls, form submissions or online chats they generated.
In addition to this, if visibility is granted, it takes manual effort to follow up on the status of a lead that's generated through a particular marketing channel. For example, if you're responsible for Google Ads, and you want to see the outcome of a particular lead you generated, you'll need to:
This is a lot of effort, and would involve some development effort to automate.
Those that use the HubSpot integration will be able to:
Now you can start optimising you lead-generation like it's ecommerce, with real revenue figures associated with your marketing activity.
If you have access to HubSpot, you'll be able to authenticate by hitting the 'CONNECT' button within your Leadtosale container.
For more information on our HubSpot integration, head to our HubSpot integration help page.
Our platform is free for form submissions and custom events. In addition to this, first account sign ups get one local call tracking number for 10 days.
To find out more information on getting started, you can: