Check out our webinar on how to get started with Google Tag Manager and Google Analytics – Google Tag Manager basic training.
Q: To track specific email links as goals, if they use {click URL}
in GTM how do we do that in GA? Just set the email as the label? Does it need ‘mailto’?
A: Leave it blank and the goal will trigger no matter what is in the label, as long as the category and action match correctly. Alternatively, you can use mailto: as a regular expression.
Q: Was that Google Analytics account created on a Gmail / Google account that pre exists?
A: Yes, it was. You need a Google account in order to create a Google Analytics account.
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