Measure incremental in-store conversions from Facebook Ads using Vend and Zapier

3-Apr-2018, 0 comments


Facebook is really hitting the holy grail in terms of marketing measurement, particularly after making its conversion lift measurement solution available to everyone. This, in combination with its offline conversion measurement, allows you to measure the incremental lift in offline conversions generated from Facebook ads. Facebook needs offline conversion data to be able to run a conversion lift…