21-Apr-2018, 0 comments
Measuring the impact of your TV and radio ads can be quite challenging. There are some tools out there to help with this but unfortunately, they are ridiculously expensive. Apart from building the models yourself in something like R , there isn’t really a reasonably priced tool that you can use for this.
One of the great things about Google Analytics is that you can use UTM tags to identify and explicitly label different traffic sources, mediums…