14-May-2018, 0 comments
What is it?
Call tracking is an interesting problem. Phone calls and web visits are completely separate activities. To solve this problem, most call tracking systems reconcile phone calls with the last web hit they record. They usually offer rotating phone numbers and dynamic number insertion to increase the accuracy of this reconciliation process. For example, phone numbers are swapped out from a pool of numbers at random when there’s a website visit from AdWords.