25-Apr-2018, 0 comments
Why would you need this?
The variable in this post allows you to check whether each outbound link click contains the top level domain from the current page, and returns true if it doesn’t. You can…
21-Apr-2018, 0 comments
Measuring the impact of your TV and radio ads can be quite challenging. There are some tools out there to help with this but unfortunately, they are ridiculously expensive. Apart from building the models yourself in something like R , there isn’t really a reasonably priced tool that you can use for this.
One of the great things about Google Analytics is that you can use UTM tags to identify and explicitly label different traffic sources, mediums…
11-Apr-2018, 0 comments
We’re back again – another part in our five part series on rolling out web analytics at scale. This article outlines how you can automatically create and configure Google Analytics properties using Google Apps Script. Again, part one, and part two are available here.
7-Apr-2018, 0 comments
This blog continues our series on rolling out web analytics at scale using Google Apps Script. If you haven’t seen part one, go back and read it! The aim of part 2 is to show you some more complicated trigger and tag examples you will likely need when rolling out your bulk containers.
More complicated triggers
This example is a custom event trigger…
3-Apr-2018, 0 comments
Facebook is really hitting the holy grail in terms of marketing measurement, particularly after making its conversion lift measurement solution available to everyone. This, in combination with its offline conversion measurement, allows you to measure the incremental lift in offline conversions generated from Facebook ads. Facebook needs offline conversion data to be able to run a conversion lift…
2-Apr-2018, 0 comments
Why would you want to do this?
As digital marketers, we have a responsibility to ensure that the we deliver value to our customers. Web analytics tools are one of the ways in which we can demonstrate this value. However, one of the challenging parts about working at scale is the time commitment involved from both the digital marketer and the customer. Unfortunately, this can often mean delays in the roll out of web analytics tools, like Google Analytics. This series of blog posts is about…
7-Mar-2018, 0 comments
What is the Large Manager Hierarchy Template?
You may want to make bulk changes across a large number of accounts within your MCC using AdWords Scripts. However, there a limitations on the run time of a AdWords script which means it will time out if you try and use it across too many accounts. Google have fortunately released a solution to this which allows the script to save its progress and restart to avoid issues with timing out. This is called the Large…